WSI Digital Marketing Blog

Directly from Google: How to hire an SEO

Posted by Luke Middendorf on Feb 23, 2017 12:54:10 PM

In this 11:37 minute video, Maile Ohye, Google’s Developer Programs Tech Lead, defines a clear process to follow when hiring an SEO agency.

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Topics: SEO

WSI Completes On Page SEO for New Mexico University

Posted by Luke Middendorf on Nov 10, 2016 9:14:55 AM

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico. For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

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Topics: SEO, Customer Case Study

How much Should a Business Invest in SEO?

Posted by Luke Middendorf on Oct 17, 2016 10:34:38 AM

Whether you’re a small business owner, a large company executive, or an attendee at one of the workshops that I teach for SCORE East Bay, one of the most common questions I hear is: How much should a business invest in SEO?

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Topics: SEO

Montessori Schools of Flagstaff enlists WSI to Increase Enrollment

Posted by Luke Middendorf on Oct 4, 2016 4:14:23 PM

Montessori Schools of Flagstaff has contracted WSI for an extensive digital marketing campaign to increase enrollment. The goal of the marketing campaign is to increase brand awareness for the Montessori School of Flagstaff through search engine optimization (SEO) to rank for related keyword searches in Google.

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Topics: Customer Case Study

The Conco Companies Retain WSI for a Fourth Year of Comprehensive Digital Marketing Services

Posted by Luke Middendorf on Aug 31, 2016 4:08:15 PM

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.

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Topics: Client Success Stories

Levels of Facebook marketing

Posted by Tabitha Middendorf on Aug 1, 2016 11:22:19 AM

For businesses trying to generate leads on Facebook, learning the different options is essential. Especially since posts from business pages are rarely displayed in your follower's time line if they are not promoted. For businesses to gain visibility on Facebook, they must spend money. When I first started advertising on Facebook, I (admittedly) thought it would be straightforward and easy. Science behind it? Smh. While Facebook seems to constantly tweak their platform, the basic three methods remain the same (for now): 

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Topics: PPC, Social Media, Online Advertising

Keeping up with Marketing Trends

Posted by Luke Middendorf on Jul 26, 2016 4:53:16 PM


According to eMarketer, in 2015 adults spent an average of over five hours per day utilizing some form of digital media as opposed to less than three hours per day in 2008. Marketing is no longer about pushing your message to the masses and hoping it sticks. The consumer, your visitor, your client, your customer dictates what they want to see and hear. While watching a Shark Tank Episode celebrity Chef Rocco DiSpirito summed it up perfectly:

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Topics: PPC, Google, Digital Marketing, AdWords, Remarketing, Social Media Marketing

Email Newsletters - Avoid the Spam Folder

Posted by Luke Middendorf on Jun 23, 2016 5:10:50 PM

The goal of this article is to help you improve your newsletters so that they don’t end up in your recipient’s SPAM folder. If you are having trouble with emails from your personal address we recommend using a tool such as, mail tester, to identify any problems.

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Topics: Email Marketing

Tips for Adding Images to Your Website

Posted by Tabitha Middendorf on Jun 22, 2016 3:41:36 PM

I love the saying “A picture is worth a thousand words”...

...because nothing could be more accurate and appropriate when it comes to your website. The average website visitor takes only 8 seconds to decide if you are a good fit for them. This is not long when you consider everything you would like to tell them.

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Topics: SEO, Web Development, Digital Images

Gboard App for iphones and Your Website

Posted by Tabitha Middendorf on May 18, 2016 12:14:55 PM

I was pretty excited to read about the new Gboard App!

Gboard is like the emphatical sigh of relief that I've been waiting to exhale.

I like to think that my typing and texting skills are fairly well honed; however, after installing the Gboard App I am already beginnig to see the possibilities in the simplicity of this tool.

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